Twenty years ago, a team of designers quietly solved a persistent challenge: how to make better decisions when the problem itself isn’t clear. They called their solution the Double Diamond model. Since then, it has become a cornerstone of design thinking, but it rarely makes the agenda in boardrooms, strategy offsites, or MBA programs. That’s...
A regional sales director, we’ll call him Marcus, had a problem: his team was missing quota for the third quarter in a row. He pulled the data, identified the weakest performers, and launched an intensive coaching program. Six months later, quota attainment was still flat, and two of his best reps had quietly started looking...
Today’s business environment doesn’t slow down for anyone. Leaders face shifting markets, emerging technologies, and growing organizational complexity, all while delivering results. When problems arise, the instinct is to fix them fast and move on. That instinct is understandable, but it’s not always the best move. That “fix it fast” approach is known as reactive...
Here’s a scenario that plays out in organizations every day. The finance team notices that expenses keep increasing or that a process keeps breaking down. Leadership calls a meeting, someone proposes a solution, and the team aligns. But months later, the original problem is still there. The solution wasn’t wrong, exactly. It just addressed the...